From 8 March, China Eastern Airlines started operating direct cargo flights between Taipei and Changbei International Airport in Nanchang, capital of Jiangxi province.
The flights depart and return every Monday, carrying up to 4 tons of cargo and 158 passengers for a single trip.
A cargo transportation fee of Rmb5 per kilogram has been set, Rmb9 less than the indirect flight fee.
Taiwan fruits are especially popular in Jiangxi but many people cannot afford them because of their high prices. Demand is now likely to increase because of reduced transport costs, said a Nanchang Customs official.
From 20 March, China Eastern will also start to operate a direct flight from Nanjing, capital of Jiangsu province, to Singapore. Services will operate every Monday, Thursday and Saturday.